SUPERSTORE CONCEPT

BEAUTY SUPPLY WAREHOUSE WAS ESTABLISHED IN LAS VEGAS, NV WITH 1 GOAL -- TO BUILD THE MOST FANTASTIC AND MIND BLOWING BEAUTY SUPPLY STORE ON THE FACE OF THE EARTH.

THE DOORS OF OUR VERY FIRST LOCATION OPENED IN DECEMBER 2002, BUT THE JOURNEY TO GET THERE STARTED 20 YEARS EARLIER when OUR FOUNDER BEGAN WORKING FOR A FAMILY OWNED BEAUTY SUPPLY DISTRIBUTION COMPANY to learn THE INS AND OUTS OF THE BUSINESS.

20 YEARS OF STUDYING CUSTOMERS, MANUFACTURERS, BUYING PATTERNS AND CHANGES IN THE INDUSTRY HAS Given WAY TO A BOLD AND AMBITIOUS BUSINESS MODEL. beauty supply warehouse DIFFERENTIATES ITSELF FROM THE TYPICAL BEAUTY SUPPLY STORE BY APPLYING THE "SUPERSTORE" CONCEPT.

THE HISTORY OF BEAUTY SUPPLY WAREHOUSE

BSW CURRENTLY OPERATEs 4 LOCATIONS IN LAS VEGAS, NEVADA, 3 LOCATIONS IN SAN DIEGO, CAlifornia, 1 LOCATION IN AURORA, COlorado, 1 LOCATION IN BATON ROUGE, Louisiana and 2 locations in jackson, mississippi. OUR CORPORATE OFFICE IS LOCATED IN las vegas, nevada. WE CURRENTLY LEASE AND OWN OVER 200,000 SQUARE FEET OF RETAIL SPACE, WITH AN AVERAGE STORE SIZE OF APPROXIMATELY 20,000 SQUARE FEET (TYPICAL BEAUTY SUPPLY STORES NATIONWIDE RANGE BETWEEN 1,000 AND 2,000 SQ. FT.). Every LOCATION HAS A FULL-SERVICE BEAUTY SALON WITHIN THE FACILITY, WHICH WE TYPICALLY LICENSE OUT TO INDEPENDENT CONTRACTORS.

THE GRAND OPENING OF OUR FIRST LOCATION WAS A HUGE AND IMMEDIATE SUCCESS WHICH GAVE WAY TO THE GRAND OPENING OF OUR SECOND STORE LESS THAN 6 MONTHS later. BSW #2, LOCATED IN THE HEART OF LAS VEGAS, IMMEDIATELY BECAME THE "TALK OF THE TOWN," AND MORE IMPORTANTLY THE "TALK OF THE INDUSTRY."

BEAUTY SUPPLY WAREHOUSE HAD REINVENTED THE BEAUTY SUPPLY STORE by OPENING A 20,000 SQ. FT. RETAIL FACILITY DEDICATED ONLY TO BEAUTY PRODUCTS -- A WIG DEPARTMENT WITH MORE THAN 10,000 WIGS IN STOCK, THOUSANDS OF SQUARE FEET PACKED WITH HAIR EXTENSIONS, ALMOST EVERY BRAND NAME IN HAIR CARE, A COSMETICS DEPARTMENT SECOND TO NONE, AND A FULL SERVICE BEAUTY SALON . WITH 2 VERY SUCCESSFUL LOCATIONS UNDER OUR BELT, WE OPENED OUR 3RD, 4TH, 5TH, AND 6TH LOCATIONs IN 2004, ALL OF WHICH HAVE SHARED A SIMILAR SUCCESS.

AFTER LEASING AND OPENING OUR 7TH STORE IN EARLY 2005, WE DECIDED to PURCHASE THE REAL ESTATE ON ANY FUTURE SITES. WITH THAT IN MIND, WE PURCHASED OUR FIRST PIECE OF REAL ESTATE (AN 8,000 SQ. FT. FREESTANDING BUILDING IN SAN DIEGO), AND OPENED BSW #8 BEFORE THE YEAR WAS ended. WE also CLOSED ESCROW ON A 25,000 SQ. FT. FREESTANDING BUILDING IN AURORA, COLORADO. THE COLORADO STORE OPENED IN OCTOBER OF 2006 AND HAS SINCE PROVEN TO BE ONE OF OUR HIGHEST VOLUME locations. WE CURRENTLY HAVE SEVERAL LOCATIONS IN THE SOUTH - A 40,000 SQ. FT. FACILITY IN BATON ROUGE, Louisiana which OPENED IN JUNE 2007, TWO 45,000 SQ. FT. FACILITIES IN JACKSON, Mississippi - BOTH OPENED IN 2008. WE ARE ACTIVELY WORKING ON EXPANDING OUR MARKET SHARE IN THE MARKETS IN WHICH WE ALREADY OPERATE, AND WILL BE OPENING ADDITIONAL LOCATIONS nationwide.